Noteworthy

Debbie Mayville

Has been providing data mining, targeting, segmentation, and predictive modeling for 13 years with experience in the telecommunications, banking, and travel industries.

Bill Kastner

Provided analytical services to many clients including AT&T, DoubleClick, and Rockwell International.

Customer Chemistry provides solutions to help our clients optimize business performance by enabling customer data to be leveraged to new levels of proactive insight and action. Whether for marketing, sales, financial or operational applications, our solutions enable insight-leveraged customer data to be applied in powerful and compelling ways to increase business performance, customer lifetime value and profitability.

Customer Lifecycle Improvement Specialists

Customer Acquisition

Customer acquisition strategy has migrated from quantity-based performance to customer relationship-based performance to differentiate companies from their competition and generate profitable growth over the long-term. In order to ensure customer quality, companies are investing in the satisfaction and success of their customers. Companies are also increasingly focused on ensuring that the customers they target for acquisition are contributing optimally to a company’s growth plan.

Customer Retention

Many companies struggle to differentiate customers by value and risk, and take appropriate steps to retain them. In highly competitive industries such as communications, insurance and financial services, the ability to optimally differentiate a customer base can mean the difference between an average and a highly successful retention strategy.

Cross-Selling & Up-Selling

A critical success factor in retaining and growing high-value customers is to implement and execute optimal cross-selling and up-selling initiatives. Customers increasingly expect organizations to understand their needs and be presented with cross-sell and up-sell offers that match their needs. When less than optimal offers are made – or presented at the wrong time – the customer relationship can be diminished, along with customer loyalty.

Customer On-Boarding

Many organizations believe that, once a prospect becomes a customer, the customer care process is complete. In the early phases of a customer’s life, companies increasingly need to leverage key information (e.g., behavioral data, prospect data, campaign and response results) in order to develop an accurate projection of customer value growth potential over time.