Noteworthy

Jason Gunnink

Led a pricing optimization engagement that resulted in a $10M improvement in the bottom line for a major retailer.

Neil Hurwitz

Created monthly churn forecasts with
95%+ accuracy for a major telecommunications provider

Customer Lifecycle Management

Whether for marketing, sales, financial or operational analysis, our Customer Chemistry solutions enable customer data to be applied in powerful and compelling ways to improve business performance, customer lifetime value and corporate profitability. Building upon our unique algorithms and statistical models, we deliver new levels of user-driven insight and help clients respond to challenges like churn, loyalty and segmentation more proactively and effectively. Enterprise customers have used our solutions to reduce customer turnover by 40%, secure an additional $100M in campaign uplift and achieve a $1B improvement in operational cash flow.

Our Customer Chemistry solutions can be used to address a number of strategic business challenges, including:

Our solutions deliver significant benefits out-of-the-box, including:

• Customer Acquisition – With customer acquisition costs growing annually, organizations need to understand not only who their most profitable customers are, but which segments can be acquired most cost-effectively. Our solutions help industry leaders manage this balance so that they can go-to-market more efficiently and profitably.
• Customer Retention – In highly competitive industries like telecommunications, financial services and insurance, companies are investing in the satisfaction and success of their customers to improve their brand reputation and reduce defections. However, many of these organizations struggle to differentiate customers by value and risk, and are unable to take appropriate steps to retain them. Our solutions help to identify the most valuable and satisfied customers while highlighting areas of potential risk of attrition.
• Cross-Selling & Up-Selling – A targeted cross-sell and up-sell program can also be used to retain and grow high-value customer relationships. The challenge is that these audience’s expectations have grown considerably as they now demand that their providers understand their requirements fully and respond accordingly. When the offer is off the mark or is given at the wrong time, customer loyalty is diminished. We help market leaders avoid these mistakes.
• Customer On-Boarding – Long-term perceptions and expectations are established early in the relationship. Not surprisingly, forward-looking organizations are capitalizing on Customer Chemistry solutions to accelerate customer understanding at the onset of the engagement, where a higher level of delivered service is most differentiating.

Due to our significant experience with each platform, our solutions can be deployed using business intelligence and data analytics tools from SAS, Oracle and Microsoft. In many cases, this minimizes additional investments in both hardware and software.

Lifecycle Support for Advanced Analytics

The effectiveness of our customer lifecycle management solutions is enhanced by Agilex’ demonstrated strengths in information management. Leveraging our critical competencies in data integration, metadata/master data management, data modeling, and information security & assurance, we help organizations dramatically improve data quality. We are also a leader in the development and management of advanced data warehouses that transform terabytes of data into actionable intelligence.

Recognizing that every client’s requirements are unique, Agilex supports its Customer Chemistry solutions with a flexible engagement model. Beginning in as little as two days, our Discovery Analysis sessions bring together stakeholders to identify operational improvements delivering quantifiable business value against stated objectives. Our 90-Day Jump Start program capitalizes upon existing customer data to yield new insight for measurably improving marketing ROI. Results can be prioritized in terms of customer propensity, behavioral drivers and payback analysis.